Salesforce and Google have announced major expansion

Salesforce and Google have announced a major expansion of their strategic partnership on February 24, 2025, focusing on AI-powered agents and infrastructure integration12. This collaboration aims to provide businesses with more flexibility and choice in building and deploying AI solutions1.

Key aspects of the partnership include:

1. Agentforce Integration:

   • Salesforce's Agentforce will incorporate Google's Gemini models, enabling multi-modal capabilities for working with images, audio, and video12.

   • Agents will benefit from Gemini's two-million-token context window for expanded understanding and reasoning15.

   • Real-time insights and answers will be grounded in Google Search through Vertex AI18.

2. Service Cloud Enhancement:

   • Salesforce Service Cloud will integrate with Google Customer Engagement Suite2.

   • New AI-enabled contact center capabilities will include real-time voice translation, intelligent agent handoffs, and personalized recommendations210.

3. Infrastructure and Deployment:

   • Salesforce's Agentforce, Data Cloud, and Customer 360 Apps will run on Google Cloud infrastructure2.

   • Customers will have access to new regions and simplified procurement through Google Cloud Marketplace2.

4. Data Integration:

   • The partnership builds on existing data sharing capabilities between Google BigQuery and Salesforce Data Cloud13.

This collaboration addresses the rapid evolution of AI technologies, particularly autonomous agents, by offering businesses the flexibility to develop tailored AI solutions without being locked into a single provider19. The partnership is expected to accelerate AI transformations for mutual customers, combining Salesforce's enterprise-grade agentic AI platform with Google Cloud's AI innovation19.

Citations:

1. https://www.cio.com/article/3832936/salesforce-and-google-expand-partnership-to-bring-agentforce-gemini-together.html

2. https://www.salesforce.com/uk/news/press-releases/2025/02/24/google-partnership-expansion-gemini-agentforce/

3. https://cloud.google.com/blog/products/data-analytics/salesforce-data-cloud-bidirectional-data-sharing-with-bigquery

4. https://developer.salesforce.com/blogs/2024/03/connecting-google-cloud-storage-and-salesforce-with-data-cloud

5. https://www.silicon.co.uk/press-release/salesforce-and-google-bring-gemini-to-agentforce-enable-more-customer-choice-in-major-partnership-expansion

6. https://www.salesforce.com/partners/google/

7. https://cloud.google.com/integration-connectors/docs/connectors/salesforce/configure

8. https://martechvibe.com/article/salesforce-and-google-cloud-bring-gemini-to-agentforce/

9. https://aitoday.com/artificial-intelligence/salesforce-and-google-deepen-partnership-with-2-5bn-ai-upgrade/

10. https://www.technologydecisions.com.au/content/it-management/news/google-and-salesforce-expand-partnership-1345673648

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